opinion

A Low Hurdle

In the past, I have heard people complain that it's just too easy to get into the adult Internet business when compared to the start-up costs usually associated with an offline business.

You can get free hosting, domains for $7.95 (or less), free content, RSS feeds, FHGs, etc. Seriously, all you need is a computer, and with a little effort, you can turn a profit with little or no expense.

Usually, I would just blow off those comments as coming from people who were concerned with the additional competition. Heck, most of those complaining probably started off the very same way. Yours truly got into this by responding to an AOL spam telling me that for $25 (or was it $50?), I could make millions selling porn on the Internet.

Of course, I was getting a sub-, sub-, sub-domain and splitting whatever sales I made with the company that spammed me. But heck, $500,000 ROI on a $25 investment sounded pretty good to someone as broke as I was.

While many of us used those early opportunities to get a foot in the door, it seems like today's newbie thinks that the money should just roll in like it was 1996. As I am writing this, I am trying to put myself in their place as far as the thought process, but I am having no luck. So I will give a hypothetical example of what set off this rant.

A newbie buys $15 worth of traffic to be delivered within 30 days. A week passes, and the guy is bitching on the boards that his traffic isn't coming fast enough. I understand that in some Third World countries $15 will feed a kid for three months, but I don't think they are worrying about their Internet connections at home, so I don't think this newbie really qualifies to discredit a company after a week. Hey, if the traffic isn't provided by the time the 30 days end, then go for it, if you must.

While this is just one example, it seems like a week doesn't go by when some new guy operating on a shoestring budget isn't out there slamming an established, respected company or webmaster over some pittance, when it's usually an error on their part, or maybe they just didn't read the TOS, or the mail isn't delivered on Sunday.

I know being scammed is a drag, and it doesn't matter who you are or for how little, it isn't right, and you should not tolerate it. However, approaching the person or company before taking it to the boards should be reserved for individuals who have been around for a while.

I can't help but think that if it was a little more difficult to get started in this business, people would treat it more like a business and begin acting "businesslike."

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More